India Juliett is a laboratory for products and ideas.
Founded in Barcelona by two lifetime friends, Israel Frutos and Joaquim Barriach.

The project operates between design, product and culture, using attire as its most direct and natural language.

IJ is a brand and studio at the same time, building a line of our own and developing objects, concepts and identities for brands seeking to translate ideas into physical form.


Product is not understood as an outcome, but as the core tool through which ideas are tested, refined and communicated. It is always an open system, designed to let meaning emerge through use.
After twenty-five years between concept and consequence, India Juliett remains a curiosity-driven project focused on building objects that argue as much as they answer.


For additional information hit the links below.





Website concept and design by India Juliett. Development by LLOS&.

