India (I) for Israel. Juliett (J) for Joaquim. The studio takes its name from the NATO phonetic alphabet, combining the initials of its two founders.
Alpha — A, Bravo — B, Charlie — C, Delta — D, Echo — E, Foxtrot — F, Golf — G, Hotel — H, India — I, Juliett — J, Kilo — K, Lima — L, Mike — M, November — N, Oscar — O, Papa — P, Quebec — Q, Romeo — R, Sierra — S, Tango — T, Uniform — U, Victor — V, Whiskey — W, X-ray — X, Yankee — Y, Zulu — Z.
IJ
